What is Cloud Computing?

Print This Post Print This Post | March 29th, 2010

The next best thing…

Source: http://en.wikipedia.org/wiki/File:Cloud_computing.svg

Just as we’re all getting to grips with our Microsoft operating systems and possibly even thinking of upgrading to the newest Windows v7, changes in the way we might user our PC’s are already around the corner.

At the moment, most of us access programs and software held on our desktop PC but these programs could be held on another computer located somewhere completely different and accessible to us using our Internet browser. This idea is called cloud computing and is a general term for anything that involves delivering hosted services over the Internet.

Microsoft, Google, Amazon.com and Salesforce.com are battling to win the title of the dominant operating system on the web, each wanting to become the most prominent company in the rapidly emerging market for cloud-based computing.

To date, the current title holder is Amazon Web Services, which was launched in 2002 and provides program developers with access to computing power and storage within its own data centre.  In 2008, Google launched its App Engine service for web-based applications.  Google Apps allows developers to concentrate on creating an application and makes it easily accessible to many users.  Salesforce.com began selling its customer relationship management application on the internet in 2000.  In 2005, they opened up its platform (Force.com) to developers to create their own applications.   Not to be outdone,

Microsoft is a more recent entrant into the cloud computing battle, releasing its Azure platform at the start of this year. Some early applications are already running on Azure, including the popular WordPress blogging software.

Popular sites such as Facebook and Google Apps are examples of applications accessed via the Internet.  The cloud platform they are based on is becoming more important than the computer’s operating system that is accessing them.

Another good example is the Xero on-line accounting system.  Similar to MYOB which runs on your desktop, Xero runs on the Internet.  See http://www.xero.com/ for more details.

It’s looking like the desktop operating system is unlikely to ever disappear entirely.  Certainly, with the possibilities of cloud computing, the important of the operating system as we know it now will be reduced but it’s unlikely to disappear entirely.  A mixture of locally accessible tools and wider accessible tools held out in cyberspace on more powerful servers will give us the best of both worlds.  Computing is always evolving and with an increased use of cloud computing, it looks to us that the sky really is the limit!

References: http://en.wikipedia.org/wiki/File:Cloud_computing.svg
SalesForce.com – http://salesforce.com
Amazon Web Services – http://aws.amazon.com/
Google Apps – https://www.google.com/a/
Microsoft Azure – www.microsoft.com/windowsazure/


Search Engine Optimisation

Print This Post Print This Post | March 29th, 2010

You’ve invested money in designing your website but no-one will find it out in Internet Land if you haven’t invested in search engine optimization (SEO).

SEO is the process of improving the volume or quality of traffic to your website from search engines.  The earlier (or higher) a site appears in the search engine’s results list, the probability increases that visitors will look at the site.  More unique visitors to your site eventually equates to enquiries and ultimately sales.

Getting SEO right gives your site “web presence”.   Knowing how search engines work and analyzing what people search for forms the basis of good SEO.  Optimising a website involves editing its content to increase the relevance of specific keywords that potential customers are likely to use in their searches.  SEO may need to target different types of search, including local search, video or image search.

Basic SEO puts your website into search engines such as Google by setting up your website to target a few specific keywords, such as “electrician Springfield” or “electrician Ipswich”.  You should be aware however, that Google (and other search engines) keep changing how it works.  For example, it used to be that if you entered a keyword such as “electrician” you would be shown sites from all over the world.  Now Google determines where you are and shows you sites that are near your location.  This means your site needs further optimisation to target local searches.

As an Internet marketing strategy, you need to consider what SEO has already been done on your website and how it can be updated.  Search engine lists continually change as competitors change their websites and search engines change the way they work so you need to review you website’s SEO on a regular basis.

There is a huge profitable industry aimed at raising your website’s profile in Google.  While we do not compete directly in this industry we are able to improve your Google profile.   However, this does cost money because it takes time to sort out.  If you want to be near the top of the list for a search such as “electrician” and beat most of your competitors, expect to pay at least $1000.

Occasionally you may get a sales person call you to offer Google search engine services.  Find out how much they charge.  Note that most salesmen will be targeting you to sign up on a one year contract for a set amount.  In our experience, any promise of getting a website into the first page of a search list is sometimes difficult to fulfill so be aware that paying money does not always guarantee anything.

Google Adwords

These can usually be set up so they cost no more than $2.00 per day ($10 per week) and guarantee to get at least 15 customers clicking on your website.

Call us if you want more information on Search Engine Optimisation for your website.  We can look at what SEO is being done now for your website, advise you on what you should be doing, where you need to be appearing on the web and help you set up a Google Adwords campaign.


Domain Names & Hosting Options

Print This Post Print This Post | March 29th, 2010

Looking after your domains and hosting.


At AM2 we can look after your domain names and we offer three types of hosting packages.  Our prices are very competitive and we can easily renew domains for you if you already own one that is registered with another domain name company.

Domain Names
Don’t forget that we have our own domain name management system.  Domain names can easily be purchased through our usual website.

If you don’t already have an account, it is straightforward to create one.  Having an account will make it easier to manage your domains should I ever get run over by a bus.

Hosting
We offer three types of hosting services:-

1)  Our standard service – hosting in the US.
2)  Australian hosting through am2domains.com.  This costs a little more but the webpages load quicker and it seems to resolve domain name service (DNS) issues some people have with the standard shared hosting in the US.
3)  Windows hosting option for websites using Microsoft’s Visual Studio (eg pages ending in the .asp postfix). An example site we host is www.auskin.com.au.


Selling Goods On-line

Print This Post Print This Post | March 29th, 2010

If you’ve got a product to sell and are thinking about selling your goods online, you’ve probably already heard of Ebay.  But did you know there are many other websites which allow you to sell and buy products?  Don’t limit your selling options, think about increasing your business exposure by using other online selling sites.  We’ve been checking out some great sites for some of our customers and in this article, we list our recommendations.

Whichever trading sites you use, remember that photographs are the most important aspect of selling anything.  Only use clear, attractive photos and take time to write good descriptions for each article.  Give all pertinent information including size, weight, materials and other interesting details. Also include information about why the item is so special so that potential customers will be persuaded into buying it.

Depending on where the site is hosted, prices may be listed in other currencies such as US dollars or Euros.  Keep up to date of current exchange rates and use a currency calculator such as www.xe.com to update prices at least once a month. Remember to update the shipping price if necessary.

Never provide your personal or banking information (e.g. credit card number) to others over the Internet. Also, when buying or selling and you are to meet in-person to see the item and exchange money, for personal safety, always ensure you take someone with you.

1. ETSY (www.etsy.com)

Etsy.com is the most well-known place to sell handmade items online. But you are not just limited to selling crafts here, you can sell artwork and prints, craft supplies and vintage items. With over 3.3 million members, only 250,000 of those are sellers, meaning that there are more than enough customers to go around.

To become a seller on Etsy, the first thing to do is register for a buyer account. Be careful when choosing your username, as it will also be your shop name, located at http://username.etsy.com

It costs 20 cents to list an item for four months and when your item sells, you are charged a 3.5% transaction fee. Fees are paid monthly using either PayPal or the credit card on file. Listings expire after a few months and a fee must be paid to re-list them.

A quick look on the website gives the impression that this business is primarily in the United States, but do not let that put you off, as 40% of sales are from international buyers.

While prices are listed in US dollars, PayPal will correctly convert your currency, but all other sales, such as money order and cheques, need to be calculated by you.

Remember to keep up to date of current exchange rates and update your prices at least once a month. (Don’t forget to check and update your shipping price if necessary).

2. DAWANDA (www.dawanda.com)

Dawanda.com is similar to Etsy, but lists prices in Euros. Anyone who makes handmade products or offers customised and tailor-made items can become a seller on DaWanda. All you need to do is register and then create your shop.

To create your shop you will have to provide details such as your address, your payment details, your shop name and a description about yourself.

You can upload your personal banner and photo to customise your shop. After that you can start to list the items you would like to sell.

DaWanda charges no listing fees, just 5% commission when an item sells. The items remain listed until they sell or 120 days.

3. AMAZON (www.amazon.com)

Amazon.com became famous for selling books, but in the past 10 years the website has expanded and now sells everything from bicycles to bath mats.

Unlike eBay, Amazon sells at fixed prices and listings can last for months or years and listing an item is even easier than you would think.

A listing for a book, for example, only requires a search for your books by title, ISBN or EAN, so there is no need to write a description or bother with pictures.

The EAN, or The European Article Number, is a bar code that is similar to a UPC code in the US. This 12- or 13-digit product identification code, uniquely identifies the product, manufacturer, and its attributes; typically, the EAN is printed on a product label or packaging.

Just select the condition of the item, for example, like new, and choose a price. You will be notified by email when an item sells and postage is broken down by item category and is automatically added to your listing, so you do not need to bother with a set of scales.

4. EBID (www.au.ebid.net)

Ebid is the leading alternative to eBay but the biggest difference is that at eBid it is free to list your auction no matter what price you start accepting bids.

To register for a selling account, you must first sign up as a buyer, then upgrade your account to either Seller or Seller+.Seller gives you access to the “Standard” auction format which is free to list with a 3% final value fee. If you upgrade to Seller+ can use the “Free Auction” which has no listing fees and no final value fees.

Prices range from $1.99 for one week to $49.99 for a year. The only catch is that these subscriptions are recurring payments, so unless you cancel your membership, you will be charged regularly.

5. GUMTREE (www.gumtree.com.au)

This website is becoming more popular for local community classifieds and it is free to post sale items on the site.

Posting an advertisement on Gumtree is quick and easy. Simply visit the site home page and click on the “post an ad” button, choose the most relevant category for your ad and then enter the details.

Once submitted, there can be a delay of up to 3-4 hours before the ad will appear online, so please be patient. Please also be aware that it can take longer for photos to appear in your ad than the text. After you submit your ad, you’ll be sent a confirmation email which will contain your reference number and password. Just make sure you keep this email, because you can use these details later to edit, report or delete your ad.

6. EBAY (www.ebay.com.au)

It’s not an exaggeration to say you can sell anything on Ebay!  To begin selling, you will need to register and then create a seller’s account. To open an account, visit www.ebay.com.au and click on the “Sell” link at the top of every eBay page. Then select the link marked “Create a Seller’s Account” and enter your details.

For verification purposes, you will be asked to provide credit or debit card details and bank account information.

But before you place anything for sale, remember that preparation is key – make sure you do your research and be realistic.

To get an idea of how much you can expect to sell your item for and to find out how other sellers have sold similar items, check eBay’s “Completed Items” search.

There are two ways to sell your items, either through an auction-style listing or at a fixed price with “Buy It Now”. For beginners, the auction is generally the way to go as with the fixed price option you will need feedback from at least 10 sales in order to list.

It is now free to start your auction-style listing at 99c and keep in mind that the lower you start the bidding, the more likely you are to sell your item.

Many sellers list their items for seven days, in order to include a weekend to capture weekend shoppers.  Sunday evenings are the busiest for shoppers.

Once the listing ends, contact the buyer to arrange payment and to get delivery details.  Only post the item once you have received payment.


Outlook Email Tip #2 – Tracking Options

Print This Post Print This Post | March 29th, 2010

Sometimes when you send an email, you need confirmation that it has been received.  This is how you get Outlook to do this for you:

1. Click on the Tools/Options menu item.

2.  On the Preferences tab page, click on the E-mail Options button.

3.  Click on the Tracking Options button.

4.  Click on the Read receipt checkbox if you want Outlook to send you an email to say the email has been opened and read by the recipient.

5.  Click on the Delivery receipt checkbox if you want Outlook to send you an email to say the email has arrived in the other person’s inbox.


Backups – how and why you should do it!

Print This Post Print This Post | January 28th, 2010

Would you be able to replace all your data quickly if your PC was stolen, damaged by fire or the hard disk unexpectedly crashed ?  Any one of these scenarios can spell disaster unless you have an up to date backup of your PC’s data.

Performing regular backups is your insurance again theft, fire and major hardware failures.

We are often asked about backups and these are our recommendations for a simple and effective backup system:

  1. Purchase two identical external disk drives to ensure a copy of your data is always stored off site.  Swap the two disks over every day.  That way if there is a fire, break in or hard disk crash you have a backup that is only one day old and you know that you can be back in business in less than 24 hours.
  2. Use Microsoft’s “ntbackup.exe” program as your backup software.  This is included with Windows XP.

If you use Windows XP Professional, the Windows Backup utility (Ntbackup.exe) should be ready for use. If you use Windows XP Home Edition, you’ll need to follow these steps to install the utility:  [Download complete Backup Document]


What are Google Ads ?

Print This Post Print This Post | January 28th, 2010

Anyone can advertise on Google.  All you need is a Google “Adwords” account.

No matter what your budget, you can display your ads on Google. Connect with potential customers at the magic moment they’re searching for your products or services and only pay when people click on your advertisement.

We have vouchers offering new Google Adword’s customers $75 worth of free advertising.  Just ask and we’ll send you the details so you can use one to setup your new Adwords account.

We can help you set up accounts so that adverts will usually cost less than $30 per month.  For small businesses these can be configured to cost as little as $5 per month.   This is free if you design the adverts and have chosen your required keywords.

Generally what we do to reduce fees to less than $30 per month is to set up your account so that your adverts only appear when potential customers enter specific keywords.  Competitive businesses such as plumbers, electricians, physiotherapists, etc would spend $30 per month to target their local area and should expect to generate well over $200+ of new business.  Less competitive businesses can use Google Ads for as low as $5 per month.

We can set up and monitor your Google Ads account for a small fee.  We can also set it up so adverts only appear for specific keywords (eg “plumbers Kenmore“ rather than generic terms (eg “plumbers”).  This means fewer potential customers but less cost per new customer.

To sign up for Google Ads you need a credit card.  Google will then bill you whenever your account is over a set $ amount (usually every month).

Check out the following links for more details:-
http://www.google.com/adwords

http://en.wikipedia.org/wiki/AdWords

http://en.wikipedia.org/wiki/Pay-per-click


Is this email genuine ?

Print This Post Print This Post | January 28th, 2010

Don’t download viruses, trojans or get sucked into a scam…

Everyone using email receives mail from unknown sources and we often get asked to check if an email is genuine or not.  Unfortunately, some mails are scams; others carry more sinister viruses which get activated if you click on programs attached to the mail.

Check out the the top 10 email scams currently circulating the web at this link (About.com: Internet for Beginners website)

The most common e-mail scams are the surprise inheritance letters (usually from Nigeria), surprise lottery wins (where you never actually purchased a ticket!), domain name scares (you have to renew your domain name with a particular company before it’s too late) and what are called “phishing” emails which link to phoney web pages.  It is the phishing emails that are the most dangerous because they appear to be sent from a company you know (such as a banking institution) and asks you to verify some details online.  You unknowingly enter your account details and password and before you know it, your well-earned money is sucked out of your account.

Watch out for the disaster relief scams.  Whenever there is a natural disaster and there are genuine bank accounts set up to receive donations from the public, there will also be a multitude of fake emails linked to fake websites ready to receive your money.  When you want to donate to a disaster, visit the bank in person or use the banks normal website.

Finally, there are the chain mails which arrive from your best friends and you have to pass it on to 10 of your friends or else you’ll get bad luck, lose all your friends or disappoint a poor child.  These are what we call time-wasters and Internet blockers.  If you are too worried to delete the mail without carrying through the instructions (and annoying your 10 friends in the process), please pass them on to us and we’ll break the chain!

Here is a simple way to determine if an email sent from your financial institution, facebook, Microsoft or Adobe is real or not.  You should do this to every email you get before clicking on any link.

Sample email:

Dear Valued Customer,

Thank you for your trust in Adobe’s various software and office applications.

Adobe PDF is pleased to announce a new version for PDF Reader/Writer which enables you to view, create, edit  and print PDF documents. Please follow our step-by-step instructions to either download or upgrade your Adobe PDF Reader/Writer application.

1. Visit Adobe PDF website or copy and paste the following link to your web browser: http:// bogus website address.com/downloads.
2. Get instant access, Download new version of Adobe PDF, install and get your application most updated.

Thank you for choosing us, the worldwide leading PDF Reader/Writer solution provider.

Adobe PDF

Hover mouse over the link and you will see its URL (web address).  Does the URL look valid?  If not then delete the email.

Even if the email looks valid I still delete it.  It the company wants to tell me something I am sure they will still tell me when I next log on.   It’s always best to log onto a company’s official website to check out details of any new updates or news; never go via an email link.  Note that all genuine banks never ask for personal password or account details by email.

If you are unsure about a suspicious email you have received, check with us – we’ve probably also received it (and already deleted it).


Is my website down or is it my computer ?

Print This Post Print This Post | January 28th, 2010

Sometimes when a website is not accessible, the question is whether the problem lies with just your computer or whether the site is down for everyone.  Follow these steps to diagnose what has happened when you cannot get onto a website and you see the all too common 404 ‘Not Found’ error.

Step 1: Online Checker

Use an Online Checker such as www.downforeveryoneorjustme.com to see whether the issue is related to just your computer.  The online checker program will then tell you if the site is up and running or not. If it says it’s working then you have a problem on your computer.

For complete instructions on how to use the Online Checker program and for other tips to diagnose the possible cause of a website problem, please download this document Unable to see my website.

If you experience on-going access problems, you may want to try a different hosting provider.


Installed AVG Free, now what ?

Print This Post Print This Post | January 28th, 2010

Last month we gave instructions on how to install the free AVG virus checker.  Here’s how you check the results of the AVG Virus scan which your computer should be automatically doing when you leave it turned on overnight.

1)  Double click on the little coloured AVG icon which you’ll find at the bottom, right-hand corner of your screen.  (It’s a small square consisting of 4 little boxes, yellow, blue, green & red).  If you can’t see it, click on the “<” icon to display any hidden icons and hopefully the coloured AVG one will be there.

2)  When the AVG Anti-Virus Free screen is displayed, click on the “Computer Scanner” button which is the 2nd button on the left hand side.  Note the date and time of the next scheduled scan.

3)  Click on the “Scan History” button which is found at the bottom of the screen.

4)  A list of the scan results will display.  Anything with a green icon next to it means everything was ok (ie no viruses found).  Anything with a red icon next to it means a virus of some kind has been found.  Note that you are only interested in the last scan that ran.  Double click on the last scan time to see more details.  If it was all ok, you’ll see the words “No infection was found during this scan”.  If a virus was found, you’ll see the number of infections found and whether they were removed or “healed” or not.  If they were removed then your pc is safe again.

5)  Exit the AVG program by clicking on the small red “x” in the top right hand corner of the screen or by clicking on the File/Exit menu item.

If you need advice on any viruses found which were not removed or healed by the AVG program, please give Peter a call on 3374 1361 or 0413 792 448.  He’ll help you get rid of them.